The meaning, effectiveness and future of social marketing
Obes Rev
.
2007 Mar:8 Suppl 1:189-93.
doi: 10.1111/j.1467-789X.2007.00340.x.
Authors
M Stead
1
,
G Hastings
,
L McDermott
Affiliation
1
Institute for Social Marketing, University of Stirling and The Open University, Stirling, UK.
PMID:
17316324
DOI:
10.1111/j.1467-789X.2007.00340.x
No abstract available
Publication types
Review
MeSH terms
Behavior Control / methods
Humans
Obesity / psychology*
Social Marketing*
Socioeconomic Factors